#7 Marketing

This report presents a sustainable marketing proposal for ‘Amplify’, a national apprenticeship program addressing education inequity and workforce gaps in the U.S. Targeting low-income high school students, the program offers paid work and mentorship, while working towards a college degree. Using market insights and relationship marketing theory, the strategy prioritizes customer experience, partner engagement, and long-term scalability. Key recommendations include piloting in two states, securing grant funding, and refining value propositions through data-driven touchpoints.