#6 The Shopper Mogul Experience

This report analyzes DrinkSphere, a simulated beverage company in the online world of Shopper Mogul, from it’s shift as a fizzy drink startup to a multi-category beverage firm. Using Market Insights, report follows the brands expansion into adjacent categories such as water, coffee, and milk. Strategic missteps in positioning and timing hurt profitability. Focused recommendations aim to restore performance through data-driven brand strategy.